Made for everyone who shows up.

About Show Up

Show Up is building a new way to experience women’s sports: a collectible passport that turns every game, venue, rivalry, and unforgettable play into part of your personal fandom story.

Why We’re Here

Women’s sports deserve to be followed loudly, remembered proudly, and shared from one generation of fans to the next. Our mission is to help fans participate—not just watch—through challenges, stickers, milestones, and keepsakes spanning basketball, soccer, hockey, volleyball, softball, tennis, and beyond.

The First Chapter

We are starting with a thoughtfully designed physical passport. As the community grows, so will the collection: new sticker packs, team and city editions, championship releases, and annual challenges made for the seasons ahead.

Questions?

We are an independent, growing brand and want to hear from the people who show up for the game. Visit our FAQ for ordering, shipping, and product details.